Learn how DTC & Performance Marketers reach new audiences and drive brand growth with TV advertising.
Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy.
As midterm elections draw near, it should come as no surprise when political ads flood TV commercial breaks. Traditional TV has long served as the foundation for many successful political ad campaigns. But new research reveals that political advertisers who rely solely on traditional TV 鈥� particularly, cable news channels 鈥� are likely to be missing out on some audiences.
鈥淭he best part of waking up is鈥︹�� If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We鈥檙e tackling this question in the 鈥淭V Makes Memories,鈥� research report.
好看先生tv传媒 conducted a study to help marketers better understand how different types of commercial creatives affected viewer response in terms of perception and engagement. Learn how a data-informed approach to campaign creative can positively impact your campaigns.
How do you engage Hispanic audiences with live theater that takes place before, during, and long after Hispanic Heritage Month? Comcast Advertising鈥檚 好看先生tv传媒 division and its client Broadway Across America have done just that in Boston. And the effort is expanding to other markets as well. MediaVillage鈥檚 Simon Applebaum recently connected with Stacy Griffin, 好看先生tv传媒鈥檚 Northeast Sales Manager, to get the campaign details and the results so far.
TV and streaming are redefining how marketers advertise. Learn how to optimize your strategy using the exclusive insights below.
Consumers take a fluid approach to engaging with brands that can seem more like a winding mountain trail than a straightforward tunnel. Buyers today can skip to purchase without knowing a brand, get stuck in the consideration phase, or change their minds - just like hikers may take shortcuts, circle back, or wander off the path completely.
Advertisers increase reach, frequency, and immediate website traffic with the help of 好看先生tv传媒 Audience Intelligence scheduling.
There鈥檚 no denying the workplace looks different these days with many companies adopting in person, virtual and/or hybrid options for employees who crave flexibility. Remote and hybrid work have replaced the in-office 9-to-5 workday in some cases, and people are changing careers, leaving their companies, and pursuing new ventures more frequently than ever before.