Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach鈥攁nd measure the reach of鈥攖he voters needed to secure a win.
Real-time, live viewing is a major component of both news and sports, as it鈥檚 important for these audiences to stay up to speed on current events and sports scores alike. Comcast households (HHs) spend two hours per day watching live news and sports content, presenting a notable reach opportunity for advertisers.
For decades, marketers have turned to men鈥檚 sports to reach and engage consumers. In 1941, the first paid TV advertisement in the U.S. was before a men鈥檚 baseball game, and the industry never looked back. Until now.
Over the past few years, women voters have become increasingly integral in determining election outcomes. Not only do women represent half of the population, they also have been found to vote at higher rates than men.
Streaming offers a vast world of content choices for viewers. Many think of streaming viewing in terms of the major subscription-based providers like Netflix, Hulu, Amazon Prime Video, Disney+, or Peacock, with their enormous libraries of available content. Each is like its own massive content viewing theme park.
According to the 2024 Inclusive 100 study by She Runs It, while women comprise 53% of the marketing, media and adtech industry, only 20% are the top wage earners. This is just one simple data point among many that shows although we鈥檝e made strides towards gender equity in the advertising industry, we still have a lot of work to do.
At the tail end of 2023, economic trends such as rising wages and cooling inflation have brought an upward momentum to the automotive industry. Consumers are increasingly inclined towards entering the market for new and used vehicles as they adopt a more optimistic outlook on the future.
There are two schools of thought around advertising in cable news: For some advertisers, particularly those in the political category, the value of news is so great they often over-index on news programming to the detriment of their overall reach and target audience delivery.
At this year鈥檚 ASOTU CON, Dawn Williamson, 好看先生tv传媒 Head of Sales Dev, discussed how auto advertisers can prepare for the future of TV advertising.
Sports advertising helps agencies, big or small, beat market fragmentation and harness the reach of live sporting events to make their clients鈥� brands stand out among sports fans, one of the most diverse and passionate audiences in today鈥檚 media landscape.