Comcast Advertising's new Chief Growth Officer Pooja Midha describes the massive transformation underway in the advertising industry, including the growth in multi-screen viewing and a shift in focus from content to audiences.
In episode 5 of the 鈥淎ll Advertising is Local鈥� video series advertising experts offer their insights into the importance of over-the-top (OTT) television services in today鈥檚 viewing landscape.
As U.S. states begin lifting pandemic-related restrictions, brands are making more regionally-targeted video buys. Learn more about the power and potential of local TV in this blog post with accompanying video and report from TV[R]EV.
Learn how to optimize and effectively communicate with car buyers by watching a CBT News interview featuring Kevin Bacon, Auto Digital Director at 好看先生tv传媒 & Ryan Dooley, Owner of Dooley Advertising.
As consumers continue to watch content across multiple platforms, auto advertisers must find a way to connect with their target audiences efficiently. In this video and blog, learn how to craft a marketing strategy that delivers reach and engagement.
Watch how national and regional brands are faring with creative messaging revisioning in the current environment.
With the ups and downs of 2020, it鈥檚 no surprise that viewers tuned into the news at record-high rates. Learn how to use news as the main attraction of a political media plan in a new guide and explainer video.
Beet.TV hosted a leadership series presented by 好看先生tv传媒 in partnership with the VAB. Learn how advertisers are pivoting their strategies to reach sports fans this year.
In this video and accompanying blog, learn how data-informed TV and digital video helps auto advertisers reach the right consumers at the right time and on the right screen to move them closer to making a vehicle purchase.
It鈥檚 more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer. Watch the latest webcast to find out how diversity and inclusion impacts business outcomes for brands.